{"title":"Brand Building","description":"\u003cp\u003eStart, build, or level up your brand. From full identity systems to strategy sessions, these packages give your business a look and voice that stands out and sticks.\u003c\/p\u003e","products":[{"product_id":"brand-strategy-session","title":"Brand Strategy Session","description":"\u003cp\u003eNot sure where to start? The Brand Strategy Session is a focused, one-on-one working call designed to give you total clarity on your brand \u003cem\u003ebefore\u003c\/em\u003e you spend money building it. Whether you're starting from scratch or rebranding something that feels scattered, you'll walk away knowing exactly who you are, who you're for, and what to do next.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNew founders with an idea but no brand yet\u003c\/li\u003e\n\u003cli\u003eExisting businesses that feel inconsistent or \"off-brand\"\u003c\/li\u003e\n\u003cli\u003eAnyone deciding between doing it themselves or hiring it out\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat we'll cover\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand positioning\u003c\/strong\u003e — where you sit in your market and what genuinely sets you apart\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTarget audience\u003c\/strong\u003e — who you're really talking to and what makes them buy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand personality \u0026amp; voice\u003c\/strong\u003e — the vibe, tone, and feel your brand should give off\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisual direction\u003c\/strong\u003e — color, typography, and style cues that fit your audience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eName \u0026amp; tagline feedback\u003c\/strong\u003e — a gut-check or live brainstorm if you need it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitor snapshot\u003c\/strong\u003e — what others in your space are doing, and how to stand apart\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePriorities \u0026amp; next steps\u003c\/strong\u003e — exactly what to tackle first, and in what order\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat you walk away with\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA clear, written brand direction summary\u003c\/li\u003e\n\u003cli\u003eA prioritized action plan you can run with yourself or hand to a designer\u003c\/li\u003e\n\u003cli\u003eA moodboard \/ visual reference direction\u003c\/li\u003e\n\u003cli\u003eThe full session recording plus written notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eBook the session and fill out a short intake questionnaire so I come prepared.\u003c\/li\u003e\n\u003cli\u003eWe meet for a focused 60-minute video call and work through everything live.\u003c\/li\u003e\n\u003cli\u003eWithin 48 hours you receive your written direction summary, action plan, and recording.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cp\u003eThis is a one-time session — no commitment beyond the call. The full fee is \u003cstrong\u003ecredited toward any Brand Building package\u003c\/strong\u003e (Identity Starter, Pro, or Launch Kit) booked within 30 days. So if you decide to go all-in, the session essentially pays for itself.\u003c\/p\u003e","brand":"Lane Studios","offers":[{"title":"Default Title","offer_id":62349826425162,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}]},{"product_id":"brand-identity-starter-package","title":"Brand Identity — Starter Package","description":"\u003cp\u003eThe core visual identity to launch your brand with confidence.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrimary logo + 1 variation\u003c\/li\u003e\n\u003cli\u003eColor palette\u003c\/li\u003e\n\u003cli\u003eTypography system\u003c\/li\u003e\n\u003cli\u003eMini brand guidelines (1-page)\u003c\/li\u003e\n\u003cli\u003eSocial profile assets\u003c\/li\u003e\n\u003cli\u003e2 rounds of revisions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eOne-time package.\u003c\/strong\u003e Great starting point for new businesses.\u003c\/p\u003e","brand":"Lane Studios","offers":[{"title":"Default Title","offer_id":62349827309898,"sku":null,"price":750.0,"currency_code":"USD","in_stock":true}]},{"product_id":"brand-identity-pro-package","title":"Brand Identity — Pro Package","description":"\u003cp\u003eA complete identity system for brands that want to look established from day one.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull logo suite (primary, secondary, submark, favicon)\u003c\/li\u003e\n\u003cli\u003eExtended color palette\u003c\/li\u003e\n\u003cli\u003eTypography system + pairings\u003c\/li\u003e\n\u003cli\u003eFull brand guidelines document\u003c\/li\u003e\n\u003cli\u003eSocial media kit + templates\u003c\/li\u003e\n\u003cli\u003eBusiness card \/ stationery design\u003c\/li\u003e\n\u003cli\u003e3 rounds of revisions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eOne-time package.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lane Studios","offers":[{"title":"Default Title","offer_id":62349828030794,"sku":null,"price":1500.0,"currency_code":"USD","in_stock":true}]},{"product_id":"brand-launch-kit-start-your-brand","title":"Brand Launch Kit — Start Your Brand","description":"\u003cp\u003eThe all-in-one launch package — everything you need to start a brand and get it online. The flagship for new businesses.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull Pro brand identity system\u003c\/li\u003e\n\u003cli\u003eBrand strategy \u0026amp; messaging\u003c\/li\u003e\n\u003cli\u003eStarter one-page website included\u003c\/li\u003e\n\u003cli\u003eSocial media kit + 12 post templates\u003c\/li\u003e\n\u003cli\u003eLaunch assets (banners, profile art)\u003c\/li\u003e\n\u003cli\u003e30-day post-launch support\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eOne-time package.\u003c\/strong\u003e Best value for going from zero to launched.\u003c\/p\u003e","brand":"Lane Studios","offers":[{"title":"Default Title","offer_id":62349829013834,"sku":null,"price":2500.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/lanestudios.co\/collections\/brand-building.oembed","provider":"Lane Studios","version":"1.0","type":"link"}